Arcadia AR

Bring a retro themed but future-facing experience of COVID-friendly fun to the shopping centre.

FIND OUT MORE

In the right place

A campus experience that enables prospective students to feel they belong at Murdoch University.

FIND OUT MORE

South32 Rottnest Channel Swim

Introduce a global company head quartered in Perth as naming sponsors of an iconic Australian event.

FIND OUT MORE

Kleenheat Krossing at Fringeworld

Solve an annual festival event pain point with a suitable festival themed solution to 'Let Life Flow'.

FIND OUT MORE

Virtual Visitor

Change the way people FEEL about HBF.

FIND OUT MORE

Walter

Engage potential students in an experience that makes them think about studying at MU.

FIND OUT MORE

Cricket VR

Demonstrate free-thinking by Murdoch students to Perth Scorchers fans.

FIND OUT MORE

Street Cricket

Activate Peet's community partner sponsorship of Perth Scorchers at Scorchers games.

FIND OUT MORE

House Fire VR

Generate awareness of the causes of house fires in order to change behaviours.

FIND OUT MORE

RAC Rescue Experience

Generate awareness of the RAC rescue helicopter and its role to keep us safe.

FIND OUT MORE

Elf Academy

"Experience better" standout in the crowded shopping centre Christmas retail period.

FIND OUT MORE

Lucky Lounge at Fringeworld 2018

Give a taste of that winning feeling and engage lapsed players.

FIND OUT MORE

Elephant in the Wheatbelt

Get people talking about road safety in the Wheatbelt region of WA.

FIND OUT MORE

Brightside

Launch Lakeside Shopping City Joondalup's new season, their new positioning and visual style ‘Come Alive, Come Thrive’.

FIND OUT MORE

'Crack House' Experience

Enable viewers to experience the injustice of 'no workers' compensation'.

FIND OUT MORE

Show All

Drive Awareness

Brand Advocacy

Increase Sales

Behaviour Change

The Power of People

CASE
STUDIES

CLIENT: Lendlease

PROJECT: Arcadia AR


What was the challenge?


Bring a retro themed but future-facing experience of COVID-friendly fun to the shopping centre.

The team at Lakeside Joondalup recognised that over the last few months their shoppers have responded well to retro and nostalgic themes in line with current fashion trends. They briefed Gettin Hectic to create a concept that would not only harness the power of those themes but also deliver a future-facing experience of COVID-friendly fun.


What impact did we deliver?


A month of shopper entertainment and competition entries in instagram, plus content for a live Channel 10 News cross.


How did we deliver that impact?


ARCADIA, developed with artist Steven Buckles, includes ten augmented reality experiences plus live entertainment, all designed to bring joy to a family audience. Huge images inspired by the 80s Vaporwave aesthetic have been placed throughout Lakeside Joondalup. Ranging from 2x2m to 8x6m, the images come to life when viewed through an app. These AR experiences allow participants to swim with pink swans, capture the sunset on an electric beach and be beamed up by a UFO. They are designed to encourage engagement by placing the participant at the heart of the action and are fully integrated with social media to encourage sharing and allow for trackability. There are special offers built into the experiences to incentivise shopping and further engagement. The AR is supported by roving and pop-up themed performances that enhance the atmosphere with iconic 80s vibes. “We recognised that just because 2020 has been such a rough year, the public’s appetite for experiences is far from diminished.” Said David Saraga MD/CD.