AC Milan at Boola Bardip
How we made fans feel inspired to travel with AC Milan by showcasing WA’s indigenous culture
How did people feel?
Ambivalent about visiting WA
How did we change that?
We got AC Milan fans to consider flying to Perth with Emirates by showcasing AC Milan players enjoying a uniquely West Australian Indigenous experience at Western Australian Museum Boola Bardip to experience First Nations culture, thanks to the Nyumbi Performers, led by Karla Hart. They performed dances, shared stories and gave the AC Milan players first-hand experience of their culture.
How did they feel afterwards?
Inspired to fly to WA.
Over 1.5 million people viewed the content on instagram.
Feeling
curious?
informed?
excited?
Chat with our Team
Chat with our Team