Murdoch University Virtual Reality Cricket Experience
See how we made fans feel curious about Murdoch University with our Scorchers VR experience
How did people feel?
On autopilot when it came to considering a University. Murdoch wasn’t a consideration.
How did we change that?
We encouraged prospective students and their parents
To be more curious about choosing MU
By giving them an immersive experience of what “This is free thinking” means to MU demonstrating how the university is helping elite cricketers.
How did they feel afterwards?
More curious about choosing Murdoch University. The experience was seen by over 600k people with over 10k deep engagements over three years. MU was so impressed by the impact on prospective students with a love of cricket, that they commissioned further activity including campaigns recruiting prospective students in India.
Feeling
curious?
informed?
excited?
Chat with our Team
Chat with our Team