Do More, Pay Less
See how we made students feel rewarded with Didi by teasing their taste buds
How did people feel?
Unmotivated to use another rideshare app
How did we change that?
We encouraged students at WA’s major universities, with an appetite for social experiences and eating out
To download and use the DiDi app
By collaborating with San Churro to tease their taste buds and offer a free gelato and unique discount codes in exchange for downloading the app.
How did they feel afterwards?
Rewarded by DiDi. We reached over 20k students. 3k students downloaded the app. Over 60% of the discount codes were used to help students satisfy their social appetite.
Feeling
curious?
informed?
excited?
Chat with our Team
Chat with our Team