Become a DPIRD Discoverer
How we made people feel informed by DPIRD using augmented reality
How did people feel?
Unaware of the role the Department of Primary Industries and Regional Development plays in WA. Agri-food is WA’s second biggest industry, but little is known about the support required to make it an economic powerhouse.
How did we change that?
We got visitors to WA’s major agricultural event, the Perth Royal Show, who are overwhelmed by rides and attractions
To choose to engage with DPIRD who are a major supporter of the Show
By delivering an augmented reality experience that communicated the varied role that DPIRD plays from biosecurity to innovation, delivering fun and snackable pieces of information.
How did they feel afterwards?
Informed about the importance of DPIRD. The AR experience reached over 100k people. Our partnership with DPIRD continues to evolve YOY. In 2024 we informed West Australians about the danger the Polyphagous shot-hole borer pest poses to Perth’s urban tree canopy and what they could do to help.
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