The Virtual Visitor
See how we made people feel cared for by HBF through recognising their loved ones
How did people feel?
Sceptical about the value of private health insurance.
How did we change that?
We enabled sceptical West Australians
To be more receptive to HBF’s new product messaging
By demonstrating that HBF genuinely cares for its members.
How did they feel afterwards?
That HBF cares about the health of West Australians. The experience was seen by over 420,000 people, generating 130,000 social interactions. Importantly given the level of historical cynicism, 86% of people had a positive reaction, unprecedented in this category.
Feeling
curious?
informed?
excited?
Chat with our Team
Chat with our Team