Mega Home Game Show
How we made people feel engaged with MSWA through a live game show
How did people feel?
Some awareness of the MSWA Mega Home Lottery but unlikely to buy a ticket. Unaware of a new cash prize or that tickets raise funds to support of those with neurological conditions
How did we change that?
We encouraged shoppers located in a suburb adjacent to the aspirational lottery grand prize house
To feel engaged with MSWA’s dual roles to raise funds through the lottery to support those with neurological conditions.
By whetting their appetite for winning with a live game show that encouraged lottery ticket purchases and communicated the stories of West Australians with neurological conditions supported by MSWA.
How did they feel afterwards?
Engaged with MSWA’s purpose. The MSWA Mega Home Lottery Game Show brand experience was seen by over 150,000 people in our target area. It contributed to an increase in awareness in our target market of 44%. Brand sentiment increased by 14% during the campaign period and ticket buyers increased by 40%.
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