RAC Rescue Experience
How we made people feel supported by RAC by taking them on a rescue mission
How did people feel?
Unaware of the extent of RAC’s support for road safety.
How did we change that?
We helped unaware West Australians
To understand how passionate RAC is about creating a better WA and feel supported
By taking them on a virtual RAC Rescue Helicopter mission
How did they feel afterwards?
That RAC is creating a better WA. The experience has been effective at communicating RAC’s mission since 2017 and still forms the lynchpin of RAC’s brand experience strategy.
Feeling
curious?
informed?
excited?
Chat with our Team
Chat with our Team