You’re gonna need a bigger trolley
See how we made people feel understood by Kleenheat using an attention-grabbing installation
How did people feel?
Indifferent about their gas supplier
How did we change that?
We got gas customers located in low customer areas, who Kleenheat recognise “are not thinking about gas” and tend to avoid in-mall gas activations
To consider switching to Kleenheat
By grabbing their attention with an incongruous giant shopping trolley packed with inspirational items to communicate their chance of winning 10m Flybuys points if they switch.
How did they feel afterwards?
That Kleenheat understood their cost of living and provided a range of benefits for being a Kleenheat customer. Over 300k shoppers had the opportunity to see our experience and thousands engaged. 22% of new customers switched because of the promotion. Awareness of the partnership with Flybuys increased by 15% and those aware of the partnership who would consider switching increased by 14%.
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